Using atomic design methods and well-designed customisable options, we created a flexible CMS that allowed hundreds of content editors across Wales to publish bespoke-looking articles and tell impactful stories.
As we were using a very photography-driven brand, I designed the photography ratios and layouts to change depending on your device size. Curating the layouts in this way meant a truly responsive and crafted approach to the content.
I designed the UI to have a consistent reference to a location. The photography, articles, and page structure were all designed with location in mind, to help users maintain a sense of Wales' geography. Due to our OOUX approach, we introduced location 'cards' to run alongside long form article content.
Overall, we created a finely-tuned and tested base pattern library, ready to be reskinned and reused in the future for more websites.
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