A tool for discovering and promoting local businesses during lockdown

Founder
Brand
UI Design
Product roadmp
Analytics
Marketing campaign
Web build

Stories of Wales

Using atomic design methods and well-designed customisable options, we created a flexible CMS that allowed hundreds of content editors across Wales to publish bespoke-looking articles and tell impactful stories.

Content-driven responsive design

As we were using a very photography-driven brand, I designed the photography ratios and layouts to change depending on your device size. Curating the layouts in this way meant a truly responsive and crafted approach to the content.

Location-based UI elements

I designed the UI to have a consistent reference to a location. The photography, articles, and page structure were all designed with location in mind, to help users maintain a sense of Wales' geography. Due to our OOUX approach, we introduced location 'cards' to run alongside long form article content.

One design system, multiple websites - reusable and reskinnable.

Overall, we created a finely-tuned and tested base pattern library, ready to be reskinned and reused in the future for more websites.

let's talk!

Say hello at hello@kateevansdesign.com, or find me on social media.