Make the online support experience easier and more informative for users in order to reduce calls to the support center;
Improve SEO and 'findability' of support content;
Build trust with customers by providing useful information and solving problems quickly.
We designed and created a set of foundational templates as starting points for the majority of support content.
Due to the findings of our research and changes made to the tone of voice guidelines, it was vital that we visually separated the support experience from that of the sales environment.
By limiting full-bleed imagery and instead using large headings and a disciplined, bright colour palette on pure white backgrounds, we achieved a boldly simplistic approach that suited the support experience.
Our use of imagery and bright colours highlighted key interactions and assisted the navigation of the content.
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